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Download nowHow to build your brand and bottom line

Download our Whitepaper now for quick and easy tips that could make a big difference to your business.

DIY brand audit

Take our DIY brand audit to find out how your brand image is travelling.

1. Brand identity

A major component of successful branding is consistency. You'll score one point for every statement that accurately describes your company:

My business has a logo
The logo always appears with the same colours and typeface
We use the logo on our business cards and stationery
We use the logo on every piece of printed material that is seen by a customer
My business has a tagline (positioning statement)
We use the tagline on our business cards and stationery
We use the tagline in other key communications and marketing materials including our web site
My business has standard language that we use to describe the key elements of our positioning
My business has standardised colours
We use the same standardised colours on every promotional piece seen by a customer
We have a written policy on graphic standards that defines the use of logo and business colors
Everyone in my business knows and follows the graphic standards policy
My business has a standard typeface that we use on our written communications
My business has templates that we use for presentations and documents

2. Brand communication

Many companies fail to take advantage of opportunities to reinforce and promote their brand image. Give yourself 1 point for every statement that accurately describes your company:

We have a sign that tells people who pass by what we do
Everyone in the company has a business card
We have a company brochure
We advertise
We have a website
We have a newsletter (email or printed)
We use our website to collect information about the people who visit it
We have flyers or product/service information sheets
We participate in key industry trade shows or conferences
We answer the phone the same way every time
We communicate our value proposition in everything we do
The people who work here all know our value proposition

Your Score:

0

Under 5 Your business is suffering badly. You not only don’t know what your brand’s value proposition is, you don’t market it. This means your customers don’t either. It’s time to face some hard truths and look at what you can be doing better.

Between 5 and 14 You’re doing an okay job. You have a fairly well established brand identity and you have been working to build brand awareness. With a bit more focus and effort, you can elevate your brand and business from being ordinary to really giving the competition a run for their money.

Between 15 and 20 You have a solid brand image and no doubt high brand awareness. With a bit more focus on building your brand equity and value, you could take your business to the top of its game.

Over 20 Congratulations – you’ve made it. Not only do you have an established brand image, high brand awareness and solid brand equity, you also have a highly valuable brand. But that doesn’t mean you can rest on your laurels. Now the challenge is to stay ahead of the competition – and watch out, they’re right behind you.

Are you having trouble getting started?

Do you need some fresh ideas?

If you’ve identified some areas of your branding or communications that need help, contact Market Fresh today on 07 3399 2211 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We can work with you to make the most of what you currently have, or help you create a new strategy to help you achieve your business goals.
 
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