Publicity is marketing by stealth

Public relations is about positioning your business and brand ahead your competitors - without the competition knowing where you came from.

Publicity is about raising your profile and growing your reputation as an industry leader - without anyone ever knowing you were directly doing it. In short – it’s stealth marketing.

Market Fresh can publicise your business, and help keep your brand front of mind with an increasingly marketing savvy public.

How do we do it?

At Market Fresh, public relations is not about staging costly events aimed at luring press and stakeholders to come along and hear your message so they can go back to their desks and write about it. Most times all they take away with them is a hangover and a doggy bag.

Our experienced team takes a far more grass-roots, outcome-oriented approach to public relations, with the end goal being making your voice heard.

By using your own great ideas as a starting point, we can raise your business and brand profile, or that of your products and services, using clever media and public relation's strategies that are proven to work.

We create meaty media angles, memorable publicity and genuine media opportunities including:

• media releases
• feature articles
• interviews and comments
• letters to the editor
• white papers
• public speaking engagements
• media conferences
• seminars

We can certainly coordinate a cocktail party if you want to spend your money wining and dining the media, but our experienced team have a track record of developing real relationships with real journalists and generating real news.

Sure, there is no guarantee media will pick up your story and run it, but you have a much higher chance if you follow a few simple rules.

We have a not-so-secret formula that gives you more runs on the board for your money, and more chance for your story to be published.

Market Fresh’s not-so-secret PR formula

1. Write it right

Writing a winning media release is all about finding the right angle – “the story” – that lies behind the real message you want to communicate. It’s about dressing your message up in the right clothes.

Market Fresh has extensive experience writing media releases on everything from major social issues to real estate. We ensure your media release not only has a killer headline and lead paragraph, but also a winning story that will make journalists and editors look twice.

2. Pitch it to the right place at the right time

Where you pitch your story is as important as the story itself. We know which stories different media organisations are interested in, so we selectively pitch your media release to the news group that is most likely to be interested in it.

It’s not only getting the media outlet right that influences your chances of being published, it’s also the timing. Market Fresh has more than a decade of experience in dealing with the media, so we know the busy news days and the slow ones, as well as the busy weeks and the slow weeks.

We also know the annual events and happenings to link your story to for greater chances of success. Where possible, we time the distribution of your media release so it has the best chance of being picked up.

3. Know your enemy

We don’t really see the media as our enemy. In fact, they are our friends. As a public relations business, we offer a valuable service to the media industry. Hey, where else does news come from?

Market Fresh has developed solid working relationships with chiefs of staff, editors and journalists across print and electronic media organisations nationally. Most importantly, if we don’t already have an established media contact or know the right person to talk to, we will find out in double quick time.

4. “Sell” your story

The fact is, blanket media release distribution just doesn’t work. You need to make personal and meaningful contact with journalists and editors if you want them to run your story.

Market Fresh doesn’t just send your media release out into the ether and hope someone, somewhere will pick it up off the fax machine. Most times, your fax just gets put onto a really large pile of other uninteresting faxes and is forgotten about.

Instead, we use a proven three-pronged approach to media release distribution that at least gets a “yay” or “nay” response to your story. This allows us to provide you with tangible feedback about how your story has been received by the media so at least, we can refine our plan of attack next time round.