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A fresh bunch - hand-picked for their expertise, experience and energy

When putting together our team, we looked for three things - one, expertise: how skilled were these people; two, experience: had they been at the coal face and, if so, what had they achieved; and thirdly, energy: how passionate and motivated were these people by what they did every day.

The result is a fresh bunch of professional communicators, designers and marketers recognised by their peers and the industries they've worked in as dedicated go-getters.

And even though they're a bunch of award-winning, tertiary trained senior level marketing professionals, despite their achievments, they still don't mind getting their hands dirty and they certainly don't shy away from hard work. That's what makes them different from all the other bunches out there.

Expertise, experience and energy

Our core team comprises specialist consultants with more than 65 years collective experience in marketing, corporate and government communications spanning diverse industries including:

professional services
energy
environment
information technology
health
education and training
real estate
mining and resources
retail
social services
e-business
non-profit organisations

Introducing our bunch

Megan Channer: Principal and Marketing & Communications Director

Kate Henry: Principal, Creative Director and Production Manager

Natasha Stevenson: Marketing Communications, Business Development and Public & Media Relations Consultant

Jennifer Campbell Case: Strategic Planning, Customer Relationship Management and Market Research Consultant

Sally Lightbody: Copywriting and Web Consultant

A bunch of profiles

Megan Channer

Principal and Marketing & Communications Director

If tenacity was a marketable commodity, there's no doubt Market Fresh's marketing & comms director would be a rich woman. Now she's using her drive and persistence to help Market Fresh clients accomplish their business goals, and to never lose sight of their business visions.

As co-founder of Market Fresh, Megan focusses her boundless energy and enthusiasm on delivering end-to-end communications solutions from strategic planning and problem-solving through to delivery of targeted marketing collateral and public relations services to meet her clients' individual budgets and business goals. Her aim is simple: to help others achieve their vision by living out her own.

Megan brings to the table diverse skills and experience attained over almost 15 years in hands-on communications, marketing and public relations roles in the corporate, government, community and SME business sectors. Her 'boots and all' approach to getting things done ensures Market Fresh services live up to client expectations.

Over the past two decades, she has developed and implemented numerous successful communication and publicity campaigns around a range of complex and high profile corporate, environmental and social issues including significant legislative changes, organisational restructures, sizeable business technology upgrades, product and company launches and general business promotion.

Megan’s experience includes media and public relations, corporate communications, change management communications, professional services marketing, social marketing, brand development, advertising campaign coordination, and marketing communications including direct marketing and online marketing.

No job is ever too big or too small for Megan. She has helped manage marketing budgets in excess of $6 million and achieved successful outcomes for social marketing campaigns with extremely tight budgets.

Megan has a Bachelor of Laws and Bachelor of Arts (Journalism) from Queensland University.

Kate Henry

Principal, Creative Director and Production Manager

Everything our creative director touches turns to brand. Don't stand still too long - she might just turn into a much more consistent, cleverly designed version of yourself.

The true sign of any good artisan is the quality of their tools of the trade and their dedication to their art. If you ever see Kate without her trusty Mac laptop in tow, please let us know and we'll send you a gift voucher. We're so sure you won't see Kate detatched from her lifeblood that we'll even make it a $100 one at a store of your choice.

With a focus on branding as the starting point for her innovative design work, over the years, Kate has created and rolled-out numerous branding and corporate identities for businesses, events, products and services.

Kate brings more than a decade of design expertise to Market Fresh's clients, from Brisbane, Perth, Sydney and recently London, where she was the lead designer and brand developer on the award-winning 2007 Tour de France London Grand Depart development team.

Kate has extensive design experience spanning the government and corporate sectors, with particular experience in the professional services industry, where she worked as the in-house design coordinator for a leading national law firm.

She is now committed to developing creative and memorable designs for Market Fresh clients. But it's not all style and no substance - great design is only great if it embodies the client's brand and effectively communicates their key messages.

Natasha Stevenson

Marketing Communications, Business Development and Publicity & Media Relations Consultant

Every hunter needs a gun. If you've got a prize in your sights, grab hold of our marketing consultant fast.

Anyone who has met Natasha knows her sheer determination and ability to achieve the seemingly impossible is staggering. For Market Fresh clients, this dogged dedication to perfection makes Natasha the gun you want on your side when it comes time for open hunting season.

Natasha is a senior marketing communications professional with more than 15 years’ experience across a wide range of industries, including almost a decade in marketing, media relations and communications managment roles for top tier national law firm Corrs Chambers Westgarth.

She's undoubtedly one of Queensland’s business development heavy weights and most experienced tender writers. With industry expertise spanning government, legal, manufacturing, FMCG, property, engineering and infrastructure, financial services and information technology, Natasha brings flair and hard-won experience to Market Fresh's business development marketing services.

But her strengths in BD shouldn't overshadow her extensive skill set in other key areas of business communications including incredible media relations and issues management expertise, strong copywriting and all-round corporate communications experience.

Natasha has been awarded several Public Relations Institute of Australia (Qld) Awards and has a Bachelor of Business in Public Relations from Queensland University of Technology. She recently picked up a tip or two from some of the world's most influential and elite women go-getters at PennState Smeal College of Business, where she completed the Executive Program for Women Leaders. Now she's armed and dangerous!

Jennifer Campbell Case

Strategic Planning, Customer Relationship Management and Market Research Consultant

With a head for business and a body for planning, our Strategic Business Planning, CRM and Market Research Consultant can help turn your business vision into a well laid plan based on sound market research faster than you can say 'Market Fresh'.

Jennifer has been working in the areas of community consultation, market research, government relations and lobbying, communications and strategic planning for 10 years. Her passion for planning is founded in solid experience – she has designed and implemented a new strategic and operational planning process for one of Australia’s largest non-profit organisations.

In that time, she has developed significant expertise in a range of key areas – market research, strategic planning for business and campaigns, community/stakeholder consultation and issues management. Her experience spans a range of sectors, from non-profit and government through to professional services, fashion and tourism.

For the past six years, Jennifer has worked in management roles for the largest human rights NGO in the world – both in the UK and in Australia. She led the largest social marketing campaign in the UK for three years, during which time she was invited by international governments (British and Argentinean) to provide expertise on social marketing and public awareness campaigning and planning, and chaired and participated in a forum with British Members of Parliament in Westminster.

Most recently, Jennifer has designed a customer relationship management strategy for one of Australia’s largest non-profit organisations, designed to retain and extend loyalty, financial contribution, and activism.

Jennifer is also a much awarded public relations and communications specialist, including:

2006: Best Direct Mail Campaign, Institute of Fundraising and Professional Fundraising (UK)

2005: "Campaign that Rocked", Amnesty International UK’s Stop Violence Against Women Campaign, Third Sector Annual Awards

2001: Highly commended – Public Sector Marketing Award, Department of Families ‘Putting Families First’ campaign, Australian Institute of Marketing Awards

1999: Silver Award – Special Event Category, Queensland Training Awards (for the QLD Department of Training & Industrial Relations), Public Relations Institute of Australia (QLD Chapter)

Sally Bagshaw

Copywriting and Web Consultant

For proof that the pen is mightier than the sword, look no further than our wordsmith and web copy sage Sally Bagshaw.

Sally has 13 years experience in corporate and government communications, focussing the past five years on web content development, information architecture, web metrics and site usability.

She has been a key team member on some of the biggest web projects undertaken by the Queensland Government, as well working on a number of key projects in the private sector.

Sally's knowledge of everything web will give your next online campaign the boost it needs.

We are passionate about what we do

Here's what our bunch have to say about their work

"Planning is my passion. I bring a logical framework and a whole stack of experience to the table.

Lots of people don’t like planning, so finding someone who happily spends their spare time planning everything that isn’t pinned down is probably pretty rare.

I bring an extremely focussed and comprehensive approach to all the work I do. I leave no stone unturned, and clients can be confident that I will get to the bottom of what their customers really think, feel, need and want.

I literally won’t rest until we’ve considered every single available option and strategically selected the best one for the client.

Too many people make the mistake of either incorrectly, or incompletely, articulating their business vision and goals, their objectives, and their key messages. And this only means one thing – nowhere near the success you want.

For every problem, there are a multitude of solutions – but you have the find the right one for you – based on a whole set of things like external factors and internal capability. If you pick the wrong one, you won’t end up where you need to be."

Jennifer Campbell Case

"I am a big believer that, in a pure sense, marketing is simply about connecting with people – people who happen to be your customers, stakeholders and even your staff.

It's about creating buy-in from otherwise disengaged parties that will lead to benefit for both the business and the consumer.

Coming from a legal and communications background, I tend to use lateral and analytical thinking to shake up what has sometimes become a stale and repetitive process.

Not surprisingly, my skill is in helping businesses pin point their unique selling point and to take a good look at themselves in a fresh and different way.

The fact is, my communications skills are only a small part of a much bigger "brains trust".

I believe in taking a big picture approach to marketing, as opposed to a narrow one where traditional marketing solutions are the only options."

Megan Channer

"Creative people who can only be creative are fantastic. They make wonderful artists, musicians and dancers.

What they don't make is great designers. Why? Because design isn't art. It's business.

I hear the same comments over and over from people about their designers: "They don't come up with anything new; they won't listen to what I say; they take too long; they don't seem to get us...they make too many mistakes."

So why can't you get design that's not just pretty pictures but actually provides solutions? Why can't you get what you want, delivered on time, on message and error-free? You can. You just have to call us."